BEIJING, Oct. 9, 2013 /PRNewswire/ -- Air China Limited, or Air China in short, will introduce a Beijing - Chiang Mai service on November 7. Want to have first-hand experiences of the charming streets depicted in "Lost in Thailand," a 2013 Chinese box-office hit? Fly to Thailand on Air China.(Logo: http://www.prnasia.com/sa/2008/12/26/200812261146.jpg )

Located in Thailand's northern mountainous region, Chiang Mai is Thailand's second largest city and also northern Thailand's political, economic and cultural center. This city, celebrated for its Buddhist traditions, boasts many historical and cultural sites and monuments. Though second only to the nation's capital city of Bangkok in terms of modernity, this "Rose of the Northern Thailand," as it's often called, oozes unique charms not found in bustling Bangkok. The period from October to March is best for travel. There's a lot to do to keep your interest high - whizz on a rented motorcycle, don an ethic costume, chomp on a curry-flavored meal, get a Thai massage, wander through temples, fly a sky lantern - "Lost in Thailand" can tell you what to do.

The new service taps into the huge travel source market from Beijing to Chiang Mai by utilizing Air China's hub in Beijing. It's also a worthy addition to Air China's global route network, bolstering the connectivity between Air China's routes to Asia Pacific and the long-haul routes to Europe and the United States. For the time being, no direct air services are available between Europe/Australia/America and Chiang Mai. As a result, almost 90% of the travelers to Chiang Mai have to transfer in Bangkok. Relying on Air China's extensive global route network, Air China's Beijing - Chiang Mai direct service will further feed connecting traffic into Air China's long-haul routes, making travel between Europe/ Australia/America and Chiang Mai via Beijing a reality.

The Beijing - Chiang Mai flights, CA823/4, are operated three times a week on Monday/Thursday/Saturday with the B737-800. The outbound flight departs from Beijing at 18:30 Beijing time and arrives in Chiang Mai at 22:40 local time. The return flight leaves Chiang Mai at 23:45 local time and arrives in Beijing at 05:00 Beijing time.