Are multinationals keen to invest in China?
Though many potential foreign entrants are eager to begin operating in China, the majority of multinational players are unlikely to plunge headfirst into the market. Few, if any, companies will find it commercially viable to launch operations in more than a handful of cities without first developing a revenue base and cultivating internal staff capabilities. Companies that buy into existing PRC financial companies will be equally challenged to commit to their China operations the level of funds necessary for immediate management control nationwide. But the experience of firms already operating in China has been positive thus far as Chinese companies and consumers begin to welcome and even demand the financial tools and expertise that foreign financial companies possess.