In general, the answer is "yes". However, to clarify the                      issue, it is necessary to divide it into the following conditions:                    
If a foreign franchisor franchises IP rights, including patents,                      know-how, technology and trademarks to a Chinese entity, such                      licensing contracts are subject to governmental examination                      and approval. 
If a licensing trademark does not relate to any sort of technology,                      then it is not necessary for the trademark license contract                      to be examined and approved by the government. However, such                      trademark licensing contracts must be recorded at the State                      Trademark Office and the State Administration of Foreign Exchange                      Control. 
Recording the trademark license agreement is only available                      to registered trademarks in China. That means the franchisor                      that intends to franchise its trademarks in China should register                  the trademarks with the State Trademark Office of China.