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Beijing to Complete Microblog Real Name System by March

A spokesperson for the Beijing Internet Propaganda Management Office announced in a recent press conference that Beijing aims to complete mandatory real name registration for microblog platforms by March 16. The Office has also established a microblog development expert advisory group composed of experts from Tsinghua University, China University of Political Science and Law, the People's Daily Online's Public Opinion Testing Center, China Labs, and the Data Center of the China Internet (DCCI).

Chinese internet company Sina (Nasdaq: SINA) launched a real name verification function to its user registration form as of January 1, 2012. The new function compares user-submitted data, such as name and national ID card number, and if a user's information does not match comparison records the user can only browse existing posts. In order to be able to post content, users must resubmit correct information. To date, 3 mln new users have submitted real name information, and single day registration volume continues to grow. For existing users, Sina will offer additional functionality and privileges to users that submit real name credentials, implement a user trust ratings system, and this week will launch a verified real name ID badge. Sohu (Nasdaq: SOHU) previously launched a promotional campaign, offering 20 mln Sohu Video monthly subscription cards and RMB 1 mln worth of mobile phone recharge cards to users who submit real name data early. Online real estate site Soufun (NYSE: SFUN) offered prizes, including free vacation housing in 13 popular tourist destination cities. Users who do not register by March 16 will lose their posting and reposting privileges.

Regarding user data security, a Sina spokesperson said that users will be notified by mobile phone or other channels if someone logs into their account from a different location. If any anomalies occur, users can lock their account from their mobile phone even if someone else is logged in. A spokesperson for Sohu said that Sohu does not store any user data after authenticating the user's identity.

Web link: http://www.marbridgeconsulting.com/marbridgedaily/2012-02-08/article/53455/beijing_to_complete_microblog
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